Physical & Digital Watch

Campaign ~ MONOVANT


Modern but Classical

During the prototyping phase and prior to the start of manufacturing, I created over 10 visuals and two promotional videos for the brand’s various communication channels.

Bridging the physical and digital worlds, the MONOVANT watch is available alongside digital versions for avatars in the metaverse. To align with this concept, I designed monochromatic and modern visuals that complement the zebra jasper chosen for the dial. This pre-production visualization came in handy for the optimal selection of materials and finishes without going overboard with prototyping costs.